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Misfit puts Fossil's analog fashion sense in its new Phase fitness band

Macworld Tuesday, 18 October 2016 ()
Watchmaker Fossil bought fitness tech company Misfit a year ago, but the company’s influence hasn’t yet been seen in Misfit’s products, which are super-basic activity trackers designed to look like jewelry. But Misfit’s latest product, the Phase, marries the company’s activity-tracking tech with design cues from Fossil’s analog watches in an activity tracker that just might be Misfit’s best ever.

The $175 Misfit Phase’s most obvious rival is the Withings Activité, which will soon come equipped with a heart rate sensor. While the Phase isn’t quite that advanced, it does use the analog-style watch face in ways that Withings doesn’t.

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News video: Fossil's new watches are hiding some smart features

Fossil's new watches are hiding some smart features 01:20

They may look like trendy analog watches, but Fossil's new hybrid smartwatches can alert you of incoming calls, track your steps, and control your phone.

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