Following months of rumors, speculation and sky-high expectation, Apple needs to impress with its iPhone 5 launch
SAN FRANCISCO, CA -- Apple was set to unveil the latest iPhone model on Wednesday. Five years after it launched its first iPhone as a revolutionary entrant into the smartphone market (watch the video of Steve Jobs introducing the original iPhone in 2007), the U.S. corporation now has the challenge to deliver enough of a breakthrough with the latest iPhone 5 model to put it head and shoulders above competition.
Competition has been heating up in the smartphone market, with the main rival vendors one step ahead of Apple.
Nokia introduced its latest top smartphone, the Lumia 920, which runs the Windows Phone 8 operating system. Google introduced Motorola's latest Android-powered phones such as the Razr HD which sports a large 4.7-inch screen. Market leader Samsung is smashing sales records with its flagship Galaxy S III smartphone. Last but not least, LD introduced its smartphone called the Intuition, and HTC is in the starting block to announce its own device.
Against the background of the increasingly competitive landscape, Apple will need to impress the world with some breakthrough features to secure its position as the number one innovator in the smartphone space for a while to come.
The iPhone 5 is widely expected to sport a larger 4-inch display, offer 4G wireless technology and a new version of the iOS operating system. iOS6 is expected to include a digital coupon service called Passbook, new call-blocking features and improvements to the Siri voice-activated assistant.
Whilst there is no doubt that Apple will be booking some fantastic sales with the new iPhone 5 device as it will launch with multiple carriers around the world. However, it will remain to be seen whether sales will continue to hold beyond the initial wave of demand.
Apple's future depends on it, as iPhone sales bring in the majority of its profits. Regardless of whether the new iPhone 5 will bring in a sea change in smartphone technology, analysts are still expecting Apple to sell 10-12 million devices within this month.
The iPhone 5 is expected to go on sale by September 21.
What are your expectations of the iPhone 5, and are you thinking of getting one? Share your comments below:
Apple has finally unveiled the massively anticipated iPhone 5. It is the thinnest, lightest and fastest iPhone that Apple has ever come up with. Technically the sixth model in the iPhone lineup and named as the iPhone 5