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Google Europe boss says YouTube brand safety issue affects 'pennies not pounds' of ad spend — but promises plan to tackle the issue (GOOG)

Business Insider Monday, 20 March 2017 ()
Google Europe boss says YouTube brand safety issue affects 'pennies not pounds' of ad spend — but promises plan to tackle the issue (GOOG)LONDON — Google's EMEA chief Matt Brittin said on Monday the issue of brand ads appearing next to questionable — and sometimes extremist — content on YouTube is affecting "pennies, not pounds" of their spend, but promised an announcement about how the company plans to tackle the issue in "the coming days."

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Source: Bloomberg Global Business - < > Embed

News video: Google's Ad Crisis Expands Beyond the U.K.

Google's Ad Crisis Expands Beyond the U.K. 05:01

Mar.23 -- Brian Wieser, Pivotal Research analyst, Paul Verna, Emarketer analyst, and Bloomberg's Mark Bergen discuss Google's ad crisis with Bloomberg's Caroline Hyde on "Bloomberg Technology."

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