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Why Apple Still Has Problems Predicting Demand

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News video: Why Apple Still Has Problems Predicting DemandTim CookTim Cook
Apple unveiled its iPhone X to much fanfare last week. But with pre-orders delayed until next month, Wall Street Journal Tech Columnist Chris Mims says excitement is already cooling off. Analysts are skeptical about the company's ability to satisfy demand when the iPhone X hits the market. While Apple CEO Tim Cook is considered a maestro of the supply chain, Mims says the complexity of the smartphone manufacturing components makes hitting margins extremely difficult.


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