The day lonely individuals celebrate
Singles day or Guanggun Jie is a shopping holiday popular among young Chinese people that celebrate their pride in being single. The date, November 11 (11/11), was chosen because the number "1" resembles an individual who is alone. The holiday has also become a popular date to celebrate relationships, with over 4,000 couples being married in Beijing on this date in 2011, compared to an average of 700 a day.
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