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Make-up for men taking off in South Korea

SBS Thursday, 20 December 2018
An increasing number of young South Korean men are using make-up, an accepted trend in the usually conservative society as cosmetic brands bid to bring their men's products mainstream.
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News video: Beauty brands take a gamble on manly make-up

▶ Beauty brands take a gamble on manly make-up 02:09

Men&apos;s make-up is getting a makeover. Big beauty brands are beginning to exploit signs of rising demand for cosmetics among men, especially in South Korea. Michelle Hennessy reports.

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