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Record mobile data use tipped for NYE

SBS Monday, 31 December 2018
Telstra predicts more than 2,300 terabytes of data will be downloaded, 39 million calls made and 91 million messages sent on New Year's Eve and New Year's Day.
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News video: O’Grady Of NCS: All Marketers Heading To ‘Purchase-Driven Planning’

O’Grady Of NCS: All Marketers Heading To ‘Purchase-Driven Planning’ 04:46

SAN JUAN, Puerto Rico—Add to the lexicon of industry terminology the concept of “purchase-driven planning,” fueled by shopper loyalty data and cross-channel advertising campaign measurement. “We’re very lucky to have access to both the Catalina loyalty card data and the Nielsen media and...

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