by Graham Pierrepoint
It’s safe to say that technology isn’t always as simple as it seems – gaffes befall us all – yet for big organisations and names such as Sony Pictures Entertainment, you’d assume that quality control would be always on point. Generally, it is – but in spectacular fashion, the brand appeared to score an own goal earlier this month as, in an effort to promote a new movie, it went and gave away the whole film for free by complete accident. Whoops.
The movie in question, Khali the Killer, is set to be released on DVD and digital download later this year – and to pump up promotion, as always, the uploader in charge of SPE’s trailer channel on YouTube accidentally uploaded the entire movie instead of the red band trailer which would have given viewers a taster of what was to come. Instead, visitors to SPE’s channel, for a limited time, were treated to Khali the Killer in full, and for free. Unless this is clever marketing – it seems that somebody rather dropped the ball in the SPE office recently!
It reportedly took five hours for the mistake to be noticed and for the full film to be removed, according to sources – meaning that many may have already gotten a nice preview of the 89-minute movie ahead of its general release. Since the mishap, it seems that Sony are remaining quiet about the gaffe – after all, accidents happen! Some joked online that the movie upload may just have been an extremely long trailer – perhaps a little too avant-garde for mass audiences, but it’s worth a shot!
▶ Sony Pictures Accidentally Posted Full Movie On YouTube Instead of Trailer
Movie marketing has expanded extensively thanks to the rise of YouTube as an online entertainment platform – it’s one of the main places to go to watch new trailers and visual marketing for upcoming releases outside of the theater itself, meaning that it’s now easier than ever for studios and distributors to get their promotional material and sneak peeks out to home viewers before they go out and buy tickets. As is the case with Khali the Killer, it’s also used to promote DVD releases, too – and while this gaffe may be a rather odd one, could this be a new form of marketing for future movie releases? With piracy still rife online – and extremely hard to police – it’s safe to say perhaps not!