TV stations are about to track you and sell targeted ads, just like Google and Facebook
Tuesday, 14 November 2017 The same weirdly specific ads you see online that are tailored to your behavior soon could appear on your local television network, thanks to looming policy changes by federal regulators.
The Federal Communications Commission is expected to vote Thursday on rules designed to promote the spread...
There can barely have been a moment in time so filled with anxiety over digital advertising techniques as 2018. In the last few years since the advent of "programmatic", many ad buyers have become used.. Source: BeetTV - Affiliate -
Over the last year, some of the big national US TV networks have been rolling out advanced advertising capabilities allowing advertisers to plan a more targeted campaign, and measure the cross-screen.. Source: BeetTV - Affiliate -
Even as the availability of addressable television advertising continues to grow, delivering more precise audience targeting, it will likely always be a complement to traditional mass advertising.. Source: BeetTV - Affiliate -
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Content amalgamation and proliferation seem to be the watchwords at Sinclair and its nearly 200 local television stations. As it prepares to become the first broadcast company in the addressable space,.. Source: BeetTV - Affiliate -
As the ability to identify and target television audiences across devices becomes ever more precise, it’s changing the way advertisers perceive both quality and the prices they are willing to pay... Source: BeetTV - Affiliate -
You might not be ready to delete your Facebook account, but you also might not want to welcome the company into your home in the form of a smart speaker. In light of the allegations that Cambridge.. Source: Wochit -