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Is This Latest Move by Snapchat a Game-Changer in Their Battle Against Facebook?

One News Page Staff Tuesday, 19 June 2018
Is This Latest Move by Snapchat a Game-Changer in Their Battle Against Facebook?by

Social media is less a phenomenon now than it is a way of life for millions of people – and the way that certain groups of people have migrated from one platform to another is nothing short of fascinating. Reports over the years have shown that younger people are moving towards instant messaging and services such as Snapchat for more convenient status sharing and moments caught on camera – while Facebook and Twitter appear to be favour by an older demographic. Facebook has seemingly retained its title as the most popular network of them all, however, given a fairly dramatic year for the brand given ongoing revelations regarding data the service has used and shared with others, Snapchat could quite easily take the crown at any time. There’s been no bigger move from the brand to try and do that until this week, when it emerged that Snapchat users will now be able to login with their profiles to be able to use other web-based services and games – just as Facebook users have been able to do for some time.

The ‘login with Snapchat’ function comes as part of what has been deemed the ‘Snap Kit’, which will reportedly allow app developers to start integrating the platform and login features into their own programming. This will, reportedly, allow third party apps to utilize the Snapchat platform and engine to their own ends – services such as Tinder, Postmates and Bitmoji will all reportedly get involved in in-app integration – while users will also be able to create accounts for web services using their logins in a similar fashion to how Google and Facebook have enabled their users to for several years. What’s more, Snapchat appears to be putting privacy at the heart of their process – with only the login being shared with third party services – nothing else. Could this be a game-changing move in the social media war?

Snap Chat Wants To Combine Forces With Other Apps
Snap Chat Wants To Combine Forces With Other Apps

Snapchat famously turned down the option to be bought out by Facebook several years ago – choosing not to go the way of popular IM service WhatsApp – and have instead retained their own brand, which seems to be holding steady with younger demographics despite an unpopular change to the user interface in early 2018. Despite this, the dust seems mainly to have settled – and Snap Inc have picked a perfect moment to play the next move in the game? Is this the beginning of a very surprising checkmate?

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Source: Financial Times - < > Embed
News video: Facebook's focus on messaging

▶ Facebook's focus on messaging 01:26

Facebook accidentally released a new app this week giving a sneak preview of its new strategy to catch up with rival services such as Snapchat, the ephemeral messaging app which is very popular among young users. The FT's Hannah Kuchler analyses Facebook's battle plan. For more video content...

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