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Time Warner inks $100M deal with Snapchat to win back millennials

The Next Web Monday, 19 June 2017
Time Warner inks $100M deal with Snapchat to win back millennialsTime Warner today announced it will provide content for Snap in an advertising and content mash-up worth $100 million. The deal involves a two-year agreement that will have Time Warner using its Turner, Warner Bros, and HBO brands to provide short pieces of original programming for the Snapchat messaging service. It’s unclear if we’ll be seeing Aquaman or Jon Snow in original content pieces – though Time Warner did say they plan on airing three shows on the service per day by the end of the year. Snapchat already has on-demand content in the form of short, 5-minute episodes. The…

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Source: Wochit News - < > Embed
News video: Snapchat Closes New Deal

▶ Snapchat Closes New Deal 00:36

Good news for Snapchat: The app just got a huge boost from an established Hollywood player, who’s rolling the dice on a new way of watching TV. Website UpRoxx has shared that the $100 million deal, across two years, essentially turns Snapchat into a tiny television network. Vertical-format...

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