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"Lorna Jane"

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Clothing label Lorna Jane fined almost $40,000 after spruiking 'anti-virus' activewear

The Therapeutic Goods Administration has issued three infringement notices to activewear label Lorna Jane, days after the company came under fire for marketing "anti-virus" clothing.
SBS - Published Also reported by •Brisbane TimesSydney Morning HeraldThe Age

Lorna Jane forced to rebrand clothing line it spruiked as 'anti-virus'

Popular activewear brand Lorna Jane has rebranded a new clothing line it said would protect wearers from viruses and germs after a medical expert said it was exploiting people's COVID-19 fears.
Brisbane Times - Published Also reported by •Sydney Morning HeraldThe Age

Lorna Jane Clarkson: 'I don't need to cut corners ... but we need to be more transparent, I get it'

The English-born entrepreneur's eponymous activewear label sells a pair of tights every 30 seconds. But she says her products are definitely not "fast fashion".
Brisbane Times - Published Also reported by •Sydney Morning HeraldThe Age
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