YouTube Looks Like Google's Main Weapon Against Facebook
YouTube may give Google a leg up in its battle with Facebook, over supremacy in the digital advertising market.
US consumers already spend more time watching YouTube videos than they spend on Facebook.
And according to Pivotal Research Group, that lead is likely growing.
While YouTube has been dinged for hosting controversial and amateur videos, half of all the time consumers spend on the site is spent watching videos from the largest media companies.