VIDEO SHOWS: PEOPLE BUYING JERSEYS OF THE FRENCH NATIONAL TEAM IN STORES IN PARIS AND PEOPLE SAYING JERSEYS ARE SOLD OUT SHOWS: PARIS, FRANCE (JULY 12, 2018) (REUTERS - ACCESS ALL) 1.
CUSTOMERS AT STORE ON AVENUE DES CHAMPS ELYSEES 2.
BLUE SOCCER BALL WITH FRENCH FOOTBALL FEDERATION LOGO AND FRANCE WRITTEN ON IT IN SEPARATE STORE NHS ACROSS TOWN 3.
OFFICIAL JERSEY OF FRENCH NATIONAL SOCCER TEAM IN NHS STORE 4.
MAN LOOKING AT JERSEYS IN CHAMPS ELYSEES STORE 5.
SHOP ASSISTANT WEARING AND CARRYING OFFICIAL JERSEYS OF FRENCH NATIONAL SOCCER TEAM 6.
CUSTOMER TRYING ON OFFICIAL JERSEY IN STORE 7.
VARIOUS OF MAN LOOKING AT JERSEYS IN NHS STORE 8.
(SOUNDBITE) (French) CLIENT AND BUSINESS DEVELOPER, ADRIEN HABABOU, IN CHAMPS ELYSEES STORE SAYING: "In France, we are not very into it yet (wearing football jerseys) but in other countries where people are fans of soccer, like Argentina for instance, they all have the official jersey, it is almost mandatory.
I think it is slowly happening in France, which is a good thing, it makes us feel united." PARIS, FRANCE (JULY 10, 2018) (REUTERS - ACCESS ALL) 9.
VARIOUS OF FANS WEARING FRENCH JERSEYS DURING FRANCE VS BELGIUM GAME PARIS, FRANCE (JULY 11, 2018) (REUTERS - ACCESS ALL) 10.
FANS WEARING FRENCH JERSEYS THE DAY AFTER FRANCE VS BELGIUM GAME PARIS, FRANCE (JULY 12, 2018) (REUTERS - ACCESS ALL) 11.
VARIOUS OF SHOP ASSISTANT PRINTING "KANTE" ON JERSEYS IN NHS STORE 12.
BUYER GOING THROUGH CHECKOUT WITH WHITE JERSEY AT NHS STORE 13.
(SOUNDBITE) (French) CLIENT AND SALESWOMAN OUTSIDE CHAMPS ELYSEES STORE, LAETITIA, SAYING: "I wanted to buy a jersey for my son, because he plays soccer and he supports France so he asked me to buy him one but I don't know what I am going to do.
Everything is sold out, everywhere, so it is going to be complicated." 14.
CUSTOMER GOING THROUGH CHECKOUT AT NHS STORE WITH BLUE JERSEY, SERVED BY MANAGER LIONEL 15.
(SOUNDBITE) (French) NHS STORE MANAGER, LIONEL, SAYING: "Yes, there has been a big upsurge these past two days, since the qualification for the final.
We never stop.
We had loads of jerseys delivered and we have almost sold out already.
We also printed lots of names on the back, a lot of people are asking for Mbappe and N'Golo Kante, and almost everything is already sold out." 16.
VARIOUS OF PEOPLE LOOKING AT JERSEYS IN NHS STORE 17.
EXTERIOR OF STORE ON AVENUE DES CHAMPS ELYSEES WITH SIGN SAYING (English): "'98 WAS A GREAT YEAR FOR FRENCH FOOTBALL.
KYLIAN (MBAPPE) WAS BORN." 18.
AVENUE DES CHAMPS ELYSEES WITH ARC DE TRIOMPHE STORY: With France in the World Cup final, football frenzy has taken hold in Paris and sports stores have been flooded with fans looking to buy official jerseys of their favourite players.
Store managers say sales have surpassed those of the Euro 2016 tournament where France also reached the final but were eliminated by Portugal at home at the Stade de France.
Antoine Griezmann, N'Golo Kante and Kylian Mbappe are those whose numbers are the most sought after, so much so that the Nike store on the Champs Elysees is running out of the numbers 1 and 0, needed to print an Mbappe.
"I wanted to buy a jersey for my son, because he plays soccer and he supports France so he asked me to buy him one but I don't know what I am going to do.
Everything is sold out, everywhere, so it is going to be complicated," said Laetitia, a shopper at the Champs Elysees' Nike store.
The manager of the NHS football store across town, Lionel, said he two had seen a big upsurge in sales since France beat Belgium to qualify for the final, adding that he had almost sold out of all the jerseys in stock.
French fans are dreaming of a second star on their team's jerseys, nearly twenty years after France last won the World Cup.