Nissan Names U.S. Open Champion Naomi Osaka As Its New Brand Ambassador

Japan's Nissan Motor Co.

Has signed U.S. Open champion Naomi Osaka as its next brand ambassador.

The automaker is hoping the tennis star's youth, drive and Japanese roots will appeal to younger customers.

20-year-old Osaka shot to international fame when she defeated American Serena Williams. She became the first Japanese player to claim a Grand Slam singles crown.

Osaka said, "Growing up, my dad drove a Nissan...it feels like I've come full circle."