Serena Williams Fronts Campaign for Bumble Dating App
Serena Williams Fronts
Campaign for Bumble Dating App The tennis star has become
a global adviser for the
social and dating app, Bumble, and will appear in their
upcoming ad campaign,
'The Ball is in Her Court.'
According to Reuters, the ad
will debut during the Super Bowl.
Serena Williams, to Reuters Bumble's interface is unique
in that it puts the power in
the hands of its female users, with men only able to speak
to women once the woman
has sent the first message.
The app also offers
a Bumble Bizz mode