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Serena Williams Fronts Campaign for Bumble Dating App

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Serena Williams Fronts Campaign for Bumble Dating App

Serena Williams Fronts Campaign for Bumble Dating App

Serena Williams Fronts Campaign for Bumble Dating App The tennis star has become a global adviser for the social and dating app, Bumble, and will appear in their upcoming ad campaign, 'The Ball is in Her Court.'

According to Reuters, the ad will debut during the Super Bowl.

Serena Williams, to Reuters Bumble's interface is unique in that it puts the power in the hands of its female users, with men only able to speak to women once the woman has sent the first message.

The app also offers a Bumble Bizz mode

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