Tracking your meal from ocean to plate just got a lot simpler.
Scanning a QR code with your smartphone reveals where your food comes from and where it has travelled before you eat it Thanks to a platform based on blockchain technology, OpenSC.
PAUL HUNYOR, HEAD OF ASIA FOR BCG DIGITAL VENTURES, SAYING: "What the OpenSC platform does is, it democratises that information.
It makes it accessible to the everyday consumer - what is the journey that the food that they're consuming has been on.
Where was it caught, how can they verify the location, how can they verify attributes like the freshness.
The quality through the supply chain." The blockchain technology allows producers to provide accurate information in a secure database.
It's a joint venture by World Wildlife Fund Australia and investers BCG Digital Ventures.
They want consumers to be able to make ethical choices about the food on our tables (SOUNDBITE) (English) WORLD WILDLIFE FUND AUSTRALIA CHIEF EXECUTIVE OFFICER, DERMOT O'GORMAN, SAYING: "OpenSC is a world first.
We have a created a joint venture which is around profit with purpose that uses blockchain to verify and increase transparency and accountability of products and how they're produced, both socially and environmentally sustainable." WWF has already piloted tracking tuna in the Pacific Ocean and is focusing on fish and beef for now.
It plans to expand its traceability programme to cover other products like palm oil and timber Meanwhile diners feasting on the Patagonian toothfish served up in this Sydney restaurant can rest assured its ethical credentials are real.