And at some of its stores.
Analysts say the move is part of an effort by coles to brand itself as a retailer catering to health and wellness.
>>if you're in the market for a new tv.
This is the time of year to upgrade.
>>the lowest prices since black friday can be found at just about a retailer that sells tv's our consumer tech reporter jamie tucker has more in today's what the tech.
>>we show you how far we've come about 5 or 6 years ago lead tv's call somewhere around 10 to now look at them.
>>football season huge super bowl's big this is where people really like the way to buy an upgrade.
We get really aggressive.
We have really good deals and sales on a lot of tv's because of the timeframe that it is.
>>it is a just best buy most to any retailer has its lowest price of the year.
You can credit the super bowl.
But it also runs hand in hand with manufacturers.
Introducing new tv that cs gas prices shrink the size people want is bigger bigger bigger.
>>part of the most popular size that we have right now is probably 65.
We get a lot of people that will go that will maybe have like a 50 and over go to 65.
I remember when i first started with the company 5055 was really like holy cow look at the side of that tv the what size tv do you need that largely depends on how far away you sip from the television.
>>10 feet experts say the best sizes a 70 inch television and the closer you set the smaller the screen.
So if you said 8 feet away the recommended size tv is a 55 inch.
Cole says that doesn't matter for some people that i've known people that have legitimately set.
>>you know barely 5 feet away and bought a 70 inch tv and of course eventually the prices will drop again on these 4 k televisions.