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Walmart Has Backed A New Online Mattress Startup

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Walmart Has Backed A New Online Mattress Startup

Walmart Has Backed A New Online Mattress Startup

In an effort to compete with Amazon's online ubiquity, Walmart has been ramping up its digital sales strategy.

Now, they're launching a new online-only bedding and mattress brand.

The catch is that the new products won't be available on Walmart.com.

Allswell Home, the newest of Walmart's ventures, is a separate, online-only "startup" that Walmart hopes will stand on its own.

Allswell takes aim at a more affluent female customer base who's interested in trend-driven, one-and-done styles for the bedroom.

Its slightly higher price points differentiate it from what a typical Walmart customer would be used to.

Each collection generally includes a duvet cover, sheet set, throw pillows, and throw blanket, along with the inserts.

If you are also looking for a mattress, you can choose from "The Allswell Luxe Classic" or "The Allswell Luxe Classic, Firmer."

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