Walmart Has Backed A New Online Mattress Startup
In an effort to compete with Amazon's online ubiquity, Walmart has been ramping up its digital sales strategy.
Now, they're launching a new online-only bedding and mattress brand.
The catch is that the new products won't be available on Walmart.com.
Allswell Home, the newest of Walmart's ventures, is a separate, online-only "startup" that Walmart hopes will stand on its own.
Allswell takes aim at a more affluent female customer base who's interested in trend-driven, one-and-done styles for the bedroom.
Its slightly higher price points differentiate it from what a typical Walmart customer would be used to.
Each collection generally includes a duvet cover, sheet set, throw pillows, and throw blanket, along with the inserts.
If you are also looking for a mattress, you can choose from "The Allswell Luxe Classic" or "The Allswell Luxe Classic, Firmer."