Celebrating 10 Years of Trusted News Discovery
One News Page
> > >

IKEA is trying out rental furniture

Video Credit: Reuters Studio - Duration: 01:22s - Published < > Embed
IKEA is trying out rental furniture

IKEA is trying out rental furniture

IKEA will expand tests to allow customers to rent desks and sofas rather than buy them as it shifts away from selling low-cost disposable furniture in response to growing environmental concerns.

Francesca Lynagh reports


IKEA is trying out rental furniture

Normally you buy IKEA furniture.

Soon, you may be able rent it instead.

The company will test out furniture leasing in 30 markets.

It has already been running in five countries.

IKEA would certaintly not be the first rental furniture company but they say they're trying to tap into a growing market for more sustainable products.

In fact, they're calling this store in western Germany its first "sustainable store.'' (SOUNDBITE) (English) CHIEF EXECUTIVE OF INGKA GROUP, JESPER BRODIN, SAYING: "The idea is to respond to customers (who) have different lifestyles today.

People have more temporary living solutions.

It can be students, it can be temporary situations like when you have the first kid, you have special needs.

And it all comes with the knowledge from our side that people sometimes simply don't have the money to afford a whole new home." IKEA's business model has also come under pressure from the rise of online retail and a growing reluctance among shoppers to travel to its vast out-of-town stores - only to have to assemble the furniture themselves.

Rental furniture would likely also require some assembly, according to a spokesperson.

IKEA says the plan is to develop subscription-based leasing offers to encourage products to be reused as many times as possible before being recycled.

You Might Like

Recent related videos from verified sources

Ikea To Open New Queens, NYC Hybrid Store [Video]Ikea To Open New Queens, NYC Hybrid Store

In the summer of 2020, there's a new type of Ikea coming to Rego Park, Queens. Unlike their traditional blue big box locations, this Ikea store will be the first in the U.S. to have a hybrid feature...

Credit: Wochit News     Duration: 00:35Published

IKEA Announces Opening Date For Memphis Store [Video]IKEA Announces Opening Date For Memphis Store

Furniture store IKEA has announced when it plans to open the doors to its Memphis location. The store will officially open on December 14 at 9:00 a.m. Customers can begin lining up two days before..

Credit: WATNPublished

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2019 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  In the News  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? FeedbackSend us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest
One News® is a registered trademark of One News Page Ltd.