Clayton Launches New Digital Experience
Clayton, one of the nation’s largest homebuilders, announced today the launch of Unbuilt and Interactive Facility Tour digital tools to help educate home buyers on off-site construction methods and building materials.
Developed in partnership with London-based production studio Taylor James, Ltd., Unbuilt is a unique digital experience that animates the deconstruction of an off-site-built home – highlighting materials and features as users scroll through the page.
The cutting-edge animations and 3-D computer-generated imaging that make “Unbuilt” combine for a unique and seamless user experience.
To view the multimedia release go to: