Deutsche Bank was an unwelcome focus on the German stock exchange on Thursday.
Its shares sinking to record lows - in the very moments the bank was trying to reassure shareholders.
The focus for them: an investment division seen as an Achilles heel for Germany's biggest lender.
And which should now brace for change.
(SOUNDBITE) (German) DEUTSCHE BANK CEO, CHRISTIAN SEWING, SAYING: "I can assure you: we're prepared to make tough cutbacks.
We will accelerate transformation by rigourously focusing our bank on profitable and growing businesses." Deutsche last year posted its first profit in four years .... Its investment banking operation accounts for about half of total revenues .... But: a struggling equities division - which has already seen a 25 per cent reduction - is a target for more cutbacks .... Its prime brokerage that serves hedge funds also under scrutiny, according to sources.
Still smarting from failed merger talks with Commerzbank ..... Deutsche's share price is now down 38 per cent since last year's meeting .... There's additional pressure from activists demanding a cleaner image.
(SOUNDBITE) (German) ATTAC SPOKESMAN, ALFRED EIBL, SAYING: "There is not a single financial scandal in Germany where Deutsche Bank is not involved, be it cum-ex, valued added tax fraud or money laundering via Danish banks.
Deutsche Bank is always a part of it." Major cuts to its investment division would reverse a decades-long push to expand.
On average, analysts expect revenues there to fall over 12 billion euros this year - in what would be a fourth consecutive year of decline.