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IKEA Launches Furniture Series Recreating Iconic Living Rooms

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IKEA Launches Furniture Series Recreating Iconic Living Rooms

IKEA Launches Furniture Series Recreating Iconic Living Rooms

IKEA Launches Furniture Series Recreating Iconic Living Rooms IKEA has enlisted the help of Publicis Spain to create the ‘Real Life Series,’ which is currently running in the United Arab Emirates.

The ‘Real Life Series’ aims to highlight the diversity of IKEA’s products through pop culture references that are relevant to all cultures.

The series features three living rooms modeled to look like exact replicas of ‘The Simpsons,’ ‘Friends’ and ‘Stranger Things.’ It is completely furnished from IKEA’s inventory, with each living room conveniently broken down into which IKEA items it features.

Eduardo Marques, CCO of Publicis, said that it wasn’t challenging finding the necessary furniture at IKEA.

Eduardo Marques, via ‘AdAge’ It reportedly took two months to sift through all of IKEA's products to find the perfect pieces.

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