Burgers and coke for lunch?
More consumers are saying NO…worried - not for their own health - but for the planet's.
According to a global survey released Tuesday - consumers alarmed about the environment are slashing their spending on meat and bottled drinks.
About a third of people polled in 24 countries say they are taking active steps to reduce their imprint, like trying to cut back on plastic waste.
And as countries get wealthier, data analytics firm Kantar says, the focus on environmental issues increases.
The poll of 65,000 people showed that consumers in western Europe were most likely to seek to reduce their environmental impact, while a majority of the population in Asia and Latin America has little to no interest in the issue.
Within Europe- Austria and Germany have the most environmentally-conscious shoppers.
A UN panel on Climate Change said last month that global meat consumption must fall to curb global warming Kantar also noted that dozens of companies - including giants like Nestle, Coca-Cola, Unilever, Walmart and Carrefour - have signed a pledge to make their packaging reusable, recyclable or compostable by 2025.