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How to motivate people to do good for others | Erez Yoeli

Video Credit: TED - Duration: 12:22s - Published < > Embed
How to motivate people to do good for others | Erez Yoeli

How to motivate people to do good for others | Erez Yoeli

How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others?

MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations -- or our collective desire to be seen as generous and kind instead of selfish -- to motivate people to act in the interest of others.

Learn more about how small changes to your approach to getting people to do good could yield surprising results.

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