Mercedes-Benz A 250 e Sedan in iridium silver Driving Video
The new Mercedes-Benz A-Class is as youthful and dynamic as ever, but grown-up and comfortable like never before.
It completely redefines modern luxury in the compact class, and revolutionises interior design.
Technologically the new A-Class not only takes first place thanks to MBUX - Mercedes-Benz User Experience: it also offers a number of functions that were previously the preserve of the luxury class.
In certain driving situations, it is able to drive semi-autonomously for the first time, and MULTIBEAM LED headlamps are available on request.
All models of the new A-Class are also powered by new, efficient diesel and petrol engines, and although Mercedes-Benz has retained the sporty appearance, the utility value has increased.
"With the fourth generation of the A-Class, we are redefining modern luxury in the compact class.
To do this we have opted for a combination of uncompromisingly dynamic design and an intuitive operating concept," says Britta Seeger, the member of the Daimler AG Board of Management responsible for Mercedes-Benz Cars sales.
"With MBUX - the new Mercedes-Benz User Experience - we are creating a completely new customer experience."
"New technologies must place the focus on people and make their lives easier.
The new A-Class does this in many ways, and becomes an emotional and intelligent companion," says Ola Källenius, the member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars.
"One good example is MBUX - Mercedes-Benz User Experience: it combines intuitive and natural operation with intelligent, learning software."