Kate: hundreds of people helped kick off breast cancer awareness month at the first ever tickled pink women's expo.
For five dollars, folks enjoyed entertainment, health info and shopping from 35 local vendors.
Breast cancer survivors hit the runway for a head-to-toe makeover and fashion show.
The event helps bring together breast cancer survivors and newly diagnosed patients with local resources.
"it's very very important that they get a support system all around them for what is yet to come for them during their treatment.
We've partnered with bcfo for almost 10 years now, and not only does it help the women of the four-states, it helps our clients, or our customers, and our team members as well."
There was also a silent auction.
All proceeds go towards the breast cancer foundation of the ozarks.