Tesla finally gave the world a look at its new electric pickup truck on Thursday.
The Cybertruck is a futuristic take on a traditional vehicle, with an angular body made of thick stainless steel.
The question is, can it make a dent in the market?
Eve Johnson reports.
Tesla unveiled its long-awaited electric pickup truck on Thursday (November 21).
With its geometric gunmetal-gray design, the Cybertruck makes a futuristic statement.
The pickup is Tesla's first foray into a market dominated by heavyweights like Ford and GM.
It's also key to CEO Elon Musk's vision of sustainable energy.
"The top 3 selling vehicles in America are pickup trucks," he told the audience in Los Angeles.
"To solve sustainable energy, we have to have a pickup truck." The Cybertruck boasts huge wheels and a body made of thick stainless steel that Musk says won't dent or scratch.
But the armored glass windows cracked like spiderweb when hit with a metal ball during a demonstration.
"A little room for improvement" Musk said.
The Cybertruck starts at $39,900, with the most expensive priced at $69,900.
The high-end version has a range of 500 miles, or 800 km.
But that might not give it much of a boost when it comes to sales.
One industry insider called it a "niche product at best" that poses "no real threat" to the market.
Meanwhile, established names like Ford and GM are gearing up with electric trucks of their own.
But for drivers itching to get their hands on a pickup with an edge, well, they'll just have to wait.
Production of the Cybertruck isn't expected to begin until late 2021.