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Saturday, 23 January 2021

Behind the Screen: Car Singers 11-29-19

Credit: WCBI
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Behind the Screen: Car Singers 11-29-19
Behind the Screen: Car Singers 11-29-19

Every now and then a photo or video will go "viral" on the internet.

Sometimes these images can rack up hundreds or even thousands of likes and shares.

And every now and then, one these popular videos comes from someone close by.

Our Cash Matlock takes a look behind the screen of a popular post making rounds in our region.

Every now and then a photo or video will go "viral" on the internet.

Sometimes these images can rack up hundreds or even thousands of likes and shares.

And every now and then, one these popular videos comes from someone close by.

Our cash matlock takes a look ?behind the screen?

Of a popular post making rounds in our region.

Mark jimerson works as the coordinator for mississippi state university's college of business online program.

But today, he's trading his desk chair... for the driver's seat... "hi everyone, i'm mark jimerson... i'm now heading to pick up some friends across campus who are going to be participating in this today..."

It's the chemistry between mark and his "friends" that's earned the video over three thousand views on facebook alone.

"we jive well together, we work well together, and you saw that on camera, like we're naturally fun, and we just have a great connection with each other."

Social media specialist lauren benton says the viral video is part of their spring enrollment push for msu's online program.

"we work with online students, so we're not able to see them face to face.

So we kind of wanted to bring that personal element to them and really see, you know, our silly side."

Being "silly" is what jimerson says makes his team so relatable.

"i hope that they want get the mississippi side as a family mississippi state online as a family and they can be a part of this family even outside of starkville, mississippi."

Executive director of msu's center for business education, susan seal says the positive response to the video is shocking.

"a little bit, a little bit.

We were hoping so.

But we've kind of been watching it and you know how things get it's, it's fun and it's it's funny, but it also has a purpose as well.

So a little bit surprised."

Benton says their carpool karaoke has changed the way the program does outreach.

"it's really important to portray the right message on social media, but also bringing that social element to social media, you know, not just selling the product, but relating to your customers or your students or whoever that may be."

"ok well it wouldn't be a good story if i didn't join you guys for a little carpool karaoke, right?"

Giving you a look at the people "behind the screen" cash matlock, wcbi news.

If you'd like to check out mississippi state university online's video, head over to our website at wcbi dot com.

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