Burger King has suggested that one of its beef burgers deserves a Michelin star.
CNN reports that marketing campaign has caught the eye of the respected culinary guide.
The fast food giant's Belgian arm launched a petition demanding a sought-after star for its new Master Angus burger.
Burger King is encouraging followers to sign an online petition aimed at Michelin Guide inspectors.
The campaign promoted a response from the Michelin guide social media team.