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Australia Edition
Tuesday, 3 August 2021

How to Spot Fake Influencers

Credit: 23ABC News | Bakersfield
Duration: 02:30s 0 shares 1 views
How to Spot Fake Influencers
How to Spot Fake Influencers

Ever order a product online endorsed by your favorite social media influencer, only to have it show up and be disappointed with your purchase?

You're not alone -- influencers aren't necessarily pushing brands they believe.

Products online, but buyeralong the line early in inthere was this incentive fproducts they don't actualmoney and the contents totauthentic.

I think it's aspoke with Brandon Brown cmarketing software platforweed out the phony influenthey're pushing first lookand transparency.

Read betthis person actually beliedoing?

Believe in the prodbrand.

A good way to tellsay in the endorsement?

Thby X, Y and Z brand and thor I'm partnering with X,is the product I've used ibeen a user of this producI started collaborating wioutside reviews at some lepreferences changed.

But aquality really shows up inthe ratings on platforms leasy to pay somebody to sathey don't believe.

But yoscale across thousands andIf the product doesn't solyou're trying to solve andof those, then that's goinlike amazon, you know, onlfeedback.

Brandon's thirdportion of an ad.

Historicwas consumed in magazinesThat made it easy to spot,But online, it's instagramYoutube.

So when you're enin that way, the line betwand what's not paid for isin traditional channels.

TFederal Trade Commission rto include a hashtag withIf they're getting paid toit doesn't necessarily measaying is bad or that it'sthat there's a business trwhatever the content and tSo it's not that you needgrain of salt, but it shouat more explicitly.

Finallsame mistake twice.

The peonline shouldn't mislead yintroduces a product to yothat you think is going togo and purchase it online