The name had been teased by Lotus in a film on social media in recent days.
It was ‘hidden in plain sight’ as part of a pattern of dots and dashes designed into the central line on a road.
Those with knowledge of Morse Code could have spotted that it spelled Emira.
Today, 27 April, is the anniversary of the birthday of Samuel Morse, inventor of Morse Code.
Pronounced ‘E-meer-a’, the word features in numerous ancient languages and often translates as ‘commander’ or ‘leader’.
It’s highly appropriate as this is the exciting new sports car leading Lotus on a journey to a thrilling new future.
The Emira will be unveiled on Tuesday 6 July at Hethel, Norfolk – where the Emira will be built – and will make its public dynamic debut at the Goodwood Festival of Speed on 8-11 July.
Lotus has also confirmed that, contrary to media speculation, the car will not be a hybrid.
The Emira will be powered by a choice of internal combustion engines – the last time Lotus will launch an ICE car – with an exciting new powertrain partnership.
The additional powertrain option will be new to Lotus, highly efficient, use cutting edge technology and be tuned to help deliver that distinctive Lotus experience.